Our Story

At GenForward Advisors, we specialize in delivering high-impact financial and regulatory solutions to businesses navigating complex and evolving landscapes. Whether supporting licensed fund managers in the DIFC or advising growth-stage startups across the region, our mission is simple: to provide clarity, control, and confidence in every financial decision.

We act as the outsourced finance function for our clients—offering hands-on support across accounting, tax, financial reporting, and regulatory compliance. We serve as Finance Officers for DFSA-regulated entities, guide SMEs through VAT and Corporate Tax implementation, and build the financial foundation for fintech and Web3 startups scaling in the UAE and abroad.

While GenForward Advisors is founder-led, we are far from a one-person operation. We tap into a trusted network of seasoned professionals—accountants, tax consultants, legal experts, and regulatory specialists—assembled as needed to deliver tailored and dependable outcomes for every engagement.

At the core of the firm is our founder, Ali Alaa Eddine, whose career spans traditional finance, regulatory audits, and digital asset innovation.