Cookie Policy

Effective Date: 1 May 2025
Last Updated: 1 May 2025

This Cookie Policy explains how GenForward Advisors FZ LLC (“GenForward,” “we,” “our,” or “us”) uses cookies and similar technologies when you visit our website at https://genforward.finance. This policy should be read together with our Privacy Policy, which outlines how we collect and use personal data.

By continuing to use our website, you consent to our use of cookies in accordance with this policy unless you disable them through your browser or cookie settings.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website owner.

Cookies can be:

• First-party cookies – set directly by us
• Third-party cookies – set by a service provider on our behalf (e.g., Google)

Cookies can also be:

• Session cookies – deleted when you close your browser
• Persistent cookies – remain on your device for a set period or until manually deleted

2. Types of Cookies We Use

We use the following categories of cookies:

a. Strictly Necessary Cookies

These cookies are essential for the operation of our website. They enable basic features such as page navigation and access to secure areas. Without these cookies, the website cannot function properly.

Examples:

• Session management
• Form submissions
• Security authentication

b. Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous information, such as:

• Page visits
• Time spent on pages
• Bounce rates
• Traffic sources

We use:

• Google Analytics – tracks usage trends and behavior
• Meta Pixel – analyzes ad performance      and website actions post-click

c. Functionality Cookies

These cookies enable the website to remember choices you make (such as your region or language) and offer enhanced functionality.

Examples:

• Remembering user preferences
• Enabling embedded scheduling tools like Calendly

d. Targeting and Advertising Cookies

These cookies are used to deliver advertising more relevant to you and your interests. They may also be used to measure the effectiveness of an ad campaign.

We may allow the use of:

• Meta/Facebook remarketing cookies
• LinkedIn Insight Tag (if applicable)

You may see GenForward-related ads on other sites based on your browsing behavior on our website.

3. Cookies Set by Third Parties

Some cookies on our site are placed by third-party services we use. These include but are not limited to:

• Google Analytics (see Google's privacy policy)
• Calendly (see Calendly’s cookie policy)
• Meta/Facebook Pixel (see Facebook's cookie policy)

We do not control these cookies directly. We recommend reviewing the respective third-party policies for more details.

4. How to Manage or Disable Cookies

You have the right to accept or reject cookies. Most web browsers automatically accept cookies, but you can change your browser settings to decline them if you prefer.

Browser Settings:

• Google Chrome: https://support.google.com/chrome/answer/95647
• Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies
• Safari:  https://support.apple.com/en-us/105082
• Microsoft  Edge: https://support.microsoft.com/en-us/windows/view-and-delete-your-browsing-history-in-internet-explorer-098ffe52-5ac9-a449-c296-c735c32c8678

Please note: Disabling cookies may limit the functionality of our website.

5. Consent and Cookie Banner

On your first visit to our site, a cookie banner will appear requesting your consent for non-essential cookies. You may choose to:

• Accept all cookies
• Reject non-essential cookies
• Customize your preferences

Your consent choice will be stored and can be changed at any time by revisiting your cookie settings [Insert link if implemented].

6. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in law, technology, or our business practices. Updates will be posted here with a new "Last Updated" date.

7. Contact Us

If you have any questions or concerns about this Cookie Policy or how we use cookies, you can contact us at:

📧 Email: support@genforward.finance
🏢Address: GenForward Advisors FZ LLC
Meydan Free Zone, Dubai, United Arab Emirates